Enter 40 ASINs, Get 5 Reports(1 per line, max 40)
Top sellers, core rivals, long-tail and rising-review launches — prioritise well-reviewed competitors. Not sure what counts as "comparable"? how to pick comparable ASINs
0 / 40 ASINs entered · 💡 paste up to 40 well-reviewed comparable competitor ASINs
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From product research to launch — how the 5 reports work together
Find the opportunity
Market size · demand · real margin
Category & Competitor Analysis Report
Understand demand
Who buys · why · what they look for
Buyer Demand Research Report
Define the product
Selling points · what to improve
Competitor Analysis Report
Buyer Demand Research Report
Find keywords
Search terms · volume · ad competition
Keyword Analysis Report
Keyword Database
Build the listing
Title · bullets · A+ · images
Buyer Demand Research Report
Keyword Database
Launch & promote
PPC · ads · negative keywords
Keyword Database
Competitor Data Details
5 Reports at a glance
Category & Competitor Analysis Report
Market size · category competition · price ranges · competitor selling points
Validate a category before you commit — anchor your price band, positioning and differentiation with category and competitor market data
Buyer Demand Research Report
Buyer profile · use cases · real demand · core pain points
What buyers value, their pain points, what they hesitate on and what drives the purchase — build your listing around real demand
Keyword Analysis Report
Search volume · search trends · ad (CPC) competition
Search terms shoppers actually type — build your listing and PPC keyword list
Competitor Data Table
Sales · price · reviews · FBA fees · net margin
Benchmark every competitor — understand their real cost structure and judge your own product's competitiveness before you sell
Keyword Database Table
Keywords · search volume · relevance · PPC & negative suggestions
High-intent keywords for your listing and ads, plus PPC and negative picks
What the 5 reports help you decide
1 Can I still get into this category?
If you still have open questions about the category you're considering and are hesitating over whether it's worth entering, the Category & Competitor Analysis Report's Category Market Overview and Competitive Landscape Analysis sections, together with the Keyword Analysis Report's Traffic Structure Analysis, will walk you through the category's market size and sales competition, its traffic costs and competitive intensity, one by one. You'll see clearly how much share the top sellers hold and how expensive the traffic is. If share is heavily concentrated, products are highly similar and traffic is costly, switching category may be the wiser move.
2 Who actually buys this?
Before you lock the product spec, you need to know who you're building for — what their core needs, pain points and use scenarios are. The Buyer Demand Research Report's buyer profiles, use cases and purchase motivations cover exactly that, and Mainstream Specification Summary and Analysis shows you what products the market is currently offering. Turn the profiles and scenarios into must-have features, differentiating features and core attributes — material, colour, size and the like — then decide how your product should be defined and what information your listing images and copy should present.
3 What are buyers still unsure about before ordering?
Shoppers click in but don't order — usually because their core needs, pain points and concerns weren't fully answered in the listing. The report's Customer Sentiment, Customer Expectations and Top 10 Questions Customers Care About sections exist precisely to tell you what information your listing images and copy should present, so they answer what buyers actually need and expect.
4 Which selling points should my listing lead with?
In a mature category, the leading listings promote highly similar selling points — copying them gives buyers no reason to choose yours. Cross-read the Selling Point Analysis against the Possible Product Development Directions section: where competitors universally make the same claim while complaints keep accumulating, there lie the core selling points and scenarios worth leading with — and the unmet needs and pain points behind them.
5 How should I plan my advertising?
How well your advertising performs comes down to three things: how the category's traffic is structured, what that traffic costs, and which terms are genuinely relevant to your product. The Keyword Analysis Report's Traffic Structure Analysis, Competitive Landscape Analysis and Keyword Strategy Recommendations, together with the Keyword Database Table's relevance tiers and use-or-rule-out suggestions, lay all three out clearly — a decision reference for your campaign structure, targeting and promotion planning.
Product research to launch: from gut feel to data
Is this category still worth entering?
What you do today: open competitor listings one by one to study their prices, sales volume, features and weaknesses, and judge whether the top sellers have taken the lion's share of category sales and traffic.
Now: price, monthly units and payout rate for 40 competitors sit in one sheet, Category Market Overview and Competitive Landscape Analysis lay out market size and share distribution, and Traffic Structure Analysis shows how concentrated the traffic is. Entry difficulty and PPC cost become visible at a glance.
Category & Competitor Analysis Report · Keyword Analysis Report · Competitor Data Table
How should the product be defined?
What you do today: read hundreds of reviews to work out who the buyer is, where they use it and what they care about, then translate that into the functions and attributes the product should have.
Now: buyer profiles and use cases land on the must-have functions, differentiating features and core attributes, and Mainstream Specification Summary and Analysis shows you what products the market is currently offering. The product definition no longer stops at copywriting.
Buyer Demand Research Report · Competitor Data Table
How should the listing be written?
What you do today: decide which selling points and scenarios the title and bullets should lead with, and answer the core questions buyers still worry about before checkout.
Now: the Buyer Demand Research Report's Customer Expectations and Top 10 Questions Customers Care About sections show what buyers most need answered before ordering, and the Category & Competitor Analysis Report's Selling Point Analysis shows what competitors emphasize. Set the two side by side, and what your main image, title and bullets should present has a data basis.
Buyer Demand Research Report · Category & Competitor Analysis Report
How should you launch it?
What you do today: collect keywords yourself, judge relevance yourself, then work out which terms carry real volume and orders and which to rule out.
Now: the Keyword Database Table shows which terms carry real volume and orders, which are highly relevant and worth bidding on, and which to add as negative keywords; the Keyword Analysis Report's High-Relevance Keyword Analysis helps you shortlist the first batch. Choosing your target ad terms runs on data, not guesses.
Keyword Analysis Report · Keyword Database Table
What sellers should look at before entering a category
Before you commit to a category, what can the data actually tell you?
Most category decisions go wrong the same way: the product looks interesting, and everything after that becomes a search for reasons to keep going. The steadier move is to list what you need to see first, then go look at each one. First, the price band — where clicks and orders actually concentrate, and whether the price you have in mind sits inside it. Second, margin and cash flow — what's left after costs at that price, and how long the money takes to come back; the first decides whether you can afford to be wrong once, the second decides whether you can keep moving at all. Third, traffic cost — roughly what this category charges to bring one visitor in, and how much of the price that eats. Fourth, the real size of the demand — among the highly relevant terms, how many are carrying actual purchases rather than searches alone; a category where search volume and purchase volume sit far apart looks busier than it is. Fifth, concentration — how much share and how much of the traffic the leading listings already hold, and whether what's left is enough for a new listing to stand on. The reports put the data for all five in front of you. Of course, the same number reads differently to a seller with cash to spare and a seller ordering a first batch — whether to enter the category depends on your own cost structure and how many mistakes you can absorb.
Same report, two sellers: how should each one read it?
The same set of reports gets used for two entirely different jobs, and reading it in the wrong order wastes most of it. If you haven't entered the category yet, you're looking for one answer: go or no-go. Start with how crowded it is and how far apart the existing listings really are, because that's the part with a yes or a no. Only if the answer is yes does it pay to look at who the buyers are, what they keep complaining about, and where a new listing could sit. Read it the other way round and you'll end up assembling reasons for a decision you already made. If you're already selling in the category, don't skip the category and competitor sections either — not to answer "should I enter" again, but to understand the category and your competitors more fully, so you know exactly where you stand in the market and the competitive landscape. From there, go straight to who the buyers are, when and where they use the product, what they were worried about before ordering, and what they expected afterwards. Those four are what your listing copy is most often missing, in the order you'd fix it. Then read the keyword sections not as a market-size estimate but as a shortlist: which terms deserve their own campaign, and which ones you've been paying for without them ever converting. The two readings end differently: one ends in a decision, the other in a set of optimizations.
You've read the reports. What's the first thing worth doing?
Don't treat the reports as a to-do list to copy. They are a data reference, and your own judgment is the other thread — the first thing worth doing is putting the two side by side. Pick the one assumption you're least sure about and that matters most to your investment: whether the price band can actually sell, whether a selling point buyers really care about, whether you can afford the traffic. Check it against the corresponding data in the reports, and confirm or correct it before you spend on it. The reports don't decide for you; they just let you guess less before you commit.
FAQ
AThey cover the full road from research to launch. The Competitor Analysis Report helps you judge demand, competition, price ranges and net payout — so you can decide before you invest. The Buyer Demand Research Report reveals what buyers actually need and the problems they have, helping you define your product and write a stronger listing that speaks to real demand and pain points. The Keyword Analysis Report and Keyword Database surface the search terms shoppers actually use, with volume and competition, so you can build your listing and PPC around high-intent keywords. The Competitor Data Details sheet lines up each competitor's price, sales, reviews, fees and net payout for side-by-side comparison. Net result: smarter decisions and a better listing — not guesswork.
AYes — and this is one of the best moments to use it. You don't need to connect a seller account and you don't need any live listings. All you need is a set of ASINs that are already selling in the category you're considering. Aim for 40 highly reviewed competitor ASINs from the same category before you submit: the more comparable competitors you include, the more solid the conclusions. What comes back is a set of summarized findings and reference suggestions to help you judge whether the category is worth entering — the decision stays yours.
AEnter the ASINs and create the request — the system will automatically generate 3 Word reports and 2 Excel data sheets for you. For the richest analysis, fill all 40 ASIN slots with competitor products from the same category that have high review counts — the more data we have, the higher-quality the report. Generation typically takes 15–40 minutes; you can close the page and come back to download. Currently, only the Amazon US marketplace is supported.
AYou submit the competitor ASINs; the groundwork of gathering and organising the material is handled automatically, so you don't have to work through it item by item. The conclusions and data come from how that set of competitors has performed over time, combined with what buyers have said about them, read against the longer-term movement of the category itself. They help you with four things: a clearer sense of which direction is worth picking, a sharper product definition, listing copy closer to what buyers truly care about, and a first ad list aimed at the people who are genuinely looking for it. What decides how solid a report feels is the input — 40 highly reviewed comparable competitor ASINs from one category produce conclusions that hold up.
AYou pay per report, and the price shown on the page is the whole price. There's no subscription, because a monthly plan only makes sense for something you open every day — and category research isn't that. You do it when you're choosing what to launch next, and then you don't need it again for weeks. Buying one report at that moment is cheaper than paying twelve months for two decisions. If you'd like to keep using it, the referral programme in the section below returns credit vouchers you can spend on the next report.
AUse them as one stack, from research to launch. Start with the Competitor Analysis Report to size up the category and the competition. Turn to the Buyer Demand Research Report to define your product and shape your listing around buyer needs. Pull the Keyword Analysis Report and Keyword Database to build the keywords for your title, bullets, images and A+ content, and to set up PPC. Keep the Competitor Data Details sheet handy to benchmark price and margin. Each report maps to a step, so you always know which one to reach for when.
AYes, and for a different reason than for someone still choosing a category. If you're already in, you're no longer asking whether to enter — you're asking why a competitor's listing converts better than yours, which terms your ads should actually target, and which selling points to lead with. These five reports and their data show what the category's buyers care about, which use scenarios keep coming up, what they complain about most often, and where your own listing is silent on something buyers keep asking. Read it the other way round from a newcomer: skip the go / no-go question, go straight to the demand and keyword sections, and turn them into listing optimizations and decision references for improving your ad targeting.
AIf generation fails, the amount goes back to your account balance automatically. You can spend that balance on running this same report again, or on a different category — whichever you need next. If you'd rather have the money back on your card instead, submit a refund request and reach support through the in-site message centre; that one goes through a manual review.
ANo. You only paste the ASINs of the products you want to analyze and receive the reports — we never ask for your Seller Central login or any account credentials. The relevant data in our reports comes from publicly available sources, so there's nothing sensitive to share beyond an ASIN list.
AOnce approved, you get a personal referral link. Share it, and anyone who registers through your link is connected to you — when they place a paid order, you earn reward vouchers. The reward vouchers you earn can be applied to your own orders at checkout. Friends who register through your link stay connected, so their later orders keep earning you vouchers.
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